From clicks to conversions to sales, the email metrics you report on and use to fuel future campaigns must be tied to the overall performance goals of your business for maximum efficiency, success and results. Attend this session to learn from "the masters of metrics" and learn how you can define a metric-driven strategy, execute and measure your true success.

• Speakers:
  David Baker, VP of Product/Solution Management - Global Multichannel Marketing Services, Acxiom
  John Caldwell, Principal, Red Pill Email
  Kent Ragen, VP of Sales & Service, Return Path

Creative strategy, design, content and deliverability are all key aspects that email marketers must master to ensure optimal brand recognition and campaign results. During this session, attendees will hear from a cross-section of practicioners on standards, innovative tools, cases and considerations that will change the way you approach email creative initiatives moving forward. Special attention will be paid to creative creation in the context of cross-channel campaigns that integrated social and reach mobile audiences, an exponentially larger population than in the past.

• Speakers:
  Matt Caldwell, Sr Creative Director, Yesmail
  Britt Cutsforth Dawkins, Global Consumer Marketing Manager, Yahoo!
  Wacarra Yeomans, Creative Director, Responsys

Email marketing is one of the most powerful forms of database marketing to date. With the right data you can send highly relevant and targeted email that builds a lasting and profitable relationship with consumers. The experience can be incredibly powerful and moving depending on how the rest of the available data points are leveraged to nurture the relationship. It can also be damaging. This session discusses the role and importance of data in email marketing. It emphasizes the position of the email marketer as a "curator of data", or an expert that leverages data to inspire audiences. Significant attention will be paid to how to make data actionable and when and how to automate data processes for maximum efficiency and results.

• Speakers:
  Ryan Phelan, VP of Strategy, BlueHornet
  Cheryle Ross, Marketing Programs Manager, Xerox

Yes it's the same topic we addressed at the last email marketing event you attended. But, no it is not Groundhog day. In the fast-paced, every changing marketing and regulatory environment, deliverability and compliance are topics that you must stay on top of to achieve maximum success. During this session, deliverability and compliance experts will walk the audience through basic and advanced topics that determine how email messages get to the inbox unfettered and what compliance topics to pay attention to based on the scope and reach of your campaigns. This topic is particularly pertinent to brand marketers that leverage email to communicate to prospects and clients nationally and internationally.

• Speakers:
  Cherie Ansari, Client Solutions Consultant, ReturnPath
  Dennis Dayman, Chief Privacy Officer, Eloqua
  Spencer Kollas, Director of Deliverability Services, StrongMail

Everyone is talking about email marketing as part of a multi-channel marketing strategy but what does it really mean? Led by a well-known marketing guru, this session will press audience members to share their overall marketing goals with the session leaders and then walk the entire audience through the steps required to execute an effective email marketing program. The session will pay particular attention to when and when not to integrate email with other channels as well as the strengths and weaknesses of various approaches.

• Moderator:
  Dennis Dayman, Chief Privacy Officer, Eloqua
• Speakers:
  Hunter Boyle, Sr Business Development Manager, AWeber
  Nicholas Einstein, VP of Deliverability & Strategic Services, Datran Media
  Tina Stewart, SVP of Marketing, Lyris