International Latinos and Search
Can your customers find you in any language? Can you find them? The Spanish-language U.S. search market is over 200 million queries a month. Latinos in the U.S. and overseas have a keen affinity for search with several variations on well-known themes. Don't limit your campaigns with psychological and geographic borders. This market has a sizeable wallet and a hunger for early adoption. Come learn techniques for search and best practices for acquisition from specialists on the Hispanic market. What are you waiting for?

• Moderator:
  Seneca Mudd, Director, Interactive Advertising Bureau
  
  Close page

  Speaker Profile

  
  
• Speaker:
  Mary Zerafa, Vice President, impreMedia
  Adrian Barajas, Media Sales, Google
  
  Close page

  Speaker Profile

  
  

Young, Latin and Social
The U.S. Latino marketplace has over 50 million users, is highly connected and painfully mobile. If social strategies are in your target zone, you must understand this story. Cross border exchanges of ideas, culture and information also feed the frenzy. And how does this apply to search? If you show, we'll tell. Come learn how to crack the code everyone is working on: Young, Social and Latin.

• Moderator:
  Seneca Mudd, Director, Interactive Advertising Bureau
  
  Close page

  Speaker Profile

  
  
• Speakers:
  Mary Zerafa, Vice President, impreMedia
  James Briggs, CEO, Briabe Mobile, Inc.
  Danielle Tate, Sales Director, Northeast, Batanga Network
  
  Close page

  Speaker Profile