John Arnold, Director of Education, Mobile Marketing Association
Anne Frisbie, VP & Managing Director, North America, InMobi

This full-day workshop covers the fundamentals of mobile marketing. By taking this program you'll learn the global truths of mobile marketing strategy and tactics and how to apply them within your market.

You'll develop:

• An understanding of the mobile consumer and their universal behaviors and attitudes
• A familiarity of the latest mobile capabilities, technologies, standards and guidelines and their potential
• Actionable steps on how to develop and execute a successful, industry compliant, mobile marketing strategy and programs
• A roadmap to navigating the mobile marketing ecosystem and a clear understanding of how to engage the players in the industry

In addition, you'll receive a detailed review of the North American mobile marketing marketplace and opportunities for employing mobile marketing to engage your customers through and with the mobile channel.

The workshop incorporates hands-on exercises and real-world case studies to help you apply the acquired knowledge immediately. Moreover, it will prepare you for the Mobile Marketing Association Certified Mobile Marketer Course.

This workshop is designed for:

• Marketing strategy, creative and tactical specialists who want a well rounded foundation of knowledge in all areas of mobile so that they can deliver mobile-enabled solutions to their clients
• Executives that want to grab hold of this emerging medium, skip the jargon and prepare their teams for success with mobile consumer engagement
• Marketers that are looking to bridge the gap between digital and traditional media
• Salespeople needing to better leverage the new tools sets out here and/or grasp the new medium to better position products and services

Materials: It is encouraged that you have a mobile phone that supports text messaging and or the mobile Internet. If you do not, please let us know when you register so that we can plan accordingly.