Keynote: Social Media Marketing Execution - Getting Beyond Facebook and Twitter
Hear from those making the news about the next gen of social sharing from Groupon to FourSquare; Zynga to iPad Apps; the Landscape is changing yet again, and we'll get to the bottom of who's worth your time and how to best execute.

• Speaker: Mario Sundar, Sr. Social Media Manager & Chief Blogger, LinkedIn

Proven Social Media Strategies to Rapidly Grow Your Business
Are you looking to stand apart from your competitors? Do you need a new strategy-one that you'll enjoy implementing? Learn firsthand from the man behind the success how Social Media Examiner tranformed into a social media sensation. You'll learn how great content, plus other people, minus marketing messages can rapidly grow your business.

• Speaker: Michael Stelzner, Founder & Executive Editor, SocialMediaExaminer.com

How to Master Facebook Marketing in Today's Social Climate
Find out how Facebook determines what shows up on a fan's wall and how to leverage that information to drive your brand's growth. This session will cover the most effective strategies for Facebook ads, the value of a Facebook fan and how it's accurately measured, the right benchmarks to set, when should you create multiple pages and when to keep just one, and how to segment fans, friends of fans, and prospects to message them uniquely and effectively.

• Speaker: Dennis Yu, CEO, BlitzLocal (@dennisyu)

Increasing Website Traffic with Local - Social - Mobile Integration
Learn how a Las Vegas casino doubled its local search traffic, doubled its mobile search traffic and had a overall 25% search engine referred traffic increase almost overnight - when search engines started weighing social media content - and has maintained a steady growth ever since.

• Speaker: Andjelika Martin, Web Marketing & Development, M Resort Spa Casino Las Vegas

Brave New Local / Social World: Recent Changes to Local & Review Sites and their Effect on Online Reputation Management
Never before have reputations been so vulnerable as they are today in the current digital space. This session focuses on best practices for managing your reputation with a particular focus on managing properties like Google Places.

• Speaker: Jonathan Lowe, VP, Marketing, LA Kings

Caterpillar Case Study: People-to-People Marketing Successes
It is a challenge to market your product or service to your customer, but throw in the added complexity of being a B2B company/selling through a distributor or dealership in Caterpillar's case. But it doesn't matter if you are B2C or B2B...it is all P2P...People to People, and you must still use basic marketing principles with today's marketing channels.

• Speaker: Kevin Espinosa, eBusiness Platform Manager, Caterpillar Inc.

Your Tweets Hurt My Facebook When I'm LinkedIn: How to Monetize Social Media for Business Results
This presentation will give you actionable tactics you can implement immediately to get your website ranked higher in search engine returns and dominate the first results page. Learn how to use keywords effectively with Twitter, LinkedIn, YouTube, Facebook, blogging, and your own company to increase your organic rankings.

Focus: B2B/B2C on Social Media, Search

• Speaker: Heather Lutze, CEO & Co-Founder, Findability Group

Identifying and Measuring Social Media Brand Advocates
How do you determine an influencer in the social media world? What do you do with these influencers once you have identified them? How do you measure Advocacy and Loyalty? Learn the answers to these questions and more.

• Speaker: Lise Brende, Director of Marketing Analytics, Bing & MSN, Microsoft

Facebook Commerce: To set up shop or not?
Ecommerce strategists are debating-what's the best Facebook strategy? Do you follow in the footsteps of JC Penney and set up a self-contained shopping cart on the platform or continue to use Facebook as a referring traffic source? This session tackles these questions and more head on so you will leave with a better sense of what your strategy should be.

• Speaker: Shawn Elledge, RMM Online

Social Media's Influence on Search Engines - Using Twitter, Facebook and StumbleUpon to Drive Search Traffic
You may have heard that Twitter and Facebook can increase search visits, but how can this be measured and harnessed to produce real results for you? This session will cover how to set up your Twitter, Facebook, and StumbleUpon accounts, which social medium is best for your particular SEO goals, how to use url shorteners, best practices for optimizing Facebook's internal search, a Twitter case study, and more.

• Speaker: Katy Collins, Senior Product Manager, AOL

Your Social Strategy is WRONG!: 5 Things Marketers Need to Know about Social Media
Learn the 5 most important things marketers need to know about Social Media along with case studies featuring some of the world's largest brands. You will hear stories of social media failures, successes and of course actionable strategies you can apply to your social media programs today.

• Speaker: Mike Lewis, VP Marketing & Sales, Awareness, Inc.

Using the Data You Have to Drive Marketing ROI Across All Channels
Learn how and why companies like Cisco, Intel and Workday- pioneers of "Integrated Digital Marketing" are leveraging Customer Intelligence data to beat the competition and maximize sales & marketing ROI.

• Speaker: Thad Kahlow, CEO, BusinessOnline

Unifying Social Strategies with Web site Innovation
Build contextually relevant Social experiences for your customers by harnessing innovative ideas to improve customer loyalty and increase online sales.

Focus: B2C on Social Media, Mobile and Email

• Speaker: Kara Jariwala, Director of FutureWorks, HP

Brand marketers hear all the buzz about social media but what do they really need to know? Learn how brands are utilizing social tools and integrating word-of-mouth into their marketing strategies to get results. It goes beyond building a Facebook Page, creating a Twitter account, or starting a blog. Hear from the brands that are gaining success, building brand advocates, and showing measurable results.

• Keynote Speaker:
  Graham Mudd, Vice President, Search & Media, comScore, Inc.
  
  Close page

  Speaker Profile

  
  

Social DIDN'T Kill the Email Star: How Email + Social = Engagement
Learn 7 ways to take your email marketing program to the next level with social media tactics. From creating a two-way dialogue to enlisting viral efforts to expand reach, we will outline best practices for creating a cohesive strategy with email and social.

• Speaker: Sally Lowery, Director of Revenue Marketing, iContact

How to Effectively Design and Execute Your B2B Social Media Program
Social marketing isn't only effective for B2C organizations, and there are unique advantages to operating socially in the B2B market. This session centers on 10 proven steps to realizing social success in this industry, covering everything from the cultivating the right long-term perspective of your campaigns, to goal-setting, optimization, general tips and tricks, and more.

• Speaker: Todd Wilms, Director of Social Media, SA

Integrated Online Marketing: Search, Social, PR
Social media and search engine optimization (SEO) present a tremendous opportunity for marketers and PR professionals alike to master the search and social Web. Learn practical tactics for optimizing blogs, LinkedIn, Facebook, Twitter and YouTube in order to increase reach and engagement.

• Speaker: James Rogers, VP, Marketing, Hoovers

Get More Strategic About Email & Emerging Messaging
Details to come.

• Speaker: Ryan Phelan, VP of Strategic Services, Blue Hornet

Social Integration: Creating Interactive Conversations Across Channels
The goal of any business is to grow and know your consumer base and then turn them into raving fans. Learn FIVE things you should be doing to help your business engage consumers and the THREE key channels you should leverage now to create personal, relevant & interactive conversations with your consumer.

• Speaker: Sundeep Kapur, Digital Evangelist, NCR Corp.

Social Selling: The Sales Strategy that Will Lift your Marketing Success
What happens to your prospects once they reach the sales team? Discover how to create social strategies that engage prospects throughout the customer lifecycle.

• Speaker: Koka Sexton, Director of Social Strategy, InsideView

People Are Social Animals - 10 Things About Social Psychology That Every Social Media Designer Needs To Know
If you want to be persuasive in social media you need to go beyond your opinion, and even beyond analytics. You need to know what research in social psychology tells us about human social behavior. Among the research Dr. Weinschenk will cover: imitation and empathy, brain syncing, Dunbar's number for strong ties, mirror neurons and more.

• Speaker: Susan Weinschenk, Ph.D., Chief of UX Strategy, Americas Human Factors International (@thebrainlady)

7 Tangible Facebook Tips That Work For Small Businesses
Learn how the formula, [image] + [message] + [call to action] will help you engage your fans and help you to improve your messaging on your Facebook page. This session is jampacked with tons of tangible tips that you can start using immediately after the event. Also, don't miss special bonus tips that will clearly detail how to create perfect "skyscraper" Facebook profile image for your business and learn exactly how often you should post.

Keynote Panel: Social Media "Hotseat"
Hear from both your marketing peers and the world's elite brands as they delve into how their organization has evolved into a successful social business. From internal Social Communciation policy to business unit alignment and of course getting buy-in from the Big Kahuna(s).. insights, stories, and in essence one giant case study on how to succeed and potholes along the way.

• Speakers:
  Michael DeHaven, SEO Product Manager, Bazaarvoice (@stormseo)
  Simon Heseltine, Director, AOL (@SimonHeseltine)