• Programmed by: Anna Maria Virzi

Rate: Free to attend. Must register in advance.
Location: San Francisco Marriott, 55 Fourth Street

Session 1: 1-2pm
Small Voices, Big Results
Even one person inside or outside a business - can make a big impact online. Learn about creative approaches that small to mid-sized businesses are taking to gain visibility, build communities, and listen to customers.

• Moderators: Christopher Heine
• Speakers: Susan Bratton, Rich Reader, Steffan Antonas and Kevin Smokler

Session 2: 2:30-3:30pm
Unofficial, Unauthorized: Outside, Looking In
What happens when a blogger has more influence than a multi-billion business? Former employees, disgruntled customers, and armchair critics are all capable of making a high-powered CEO and his associates squirm. Learn from bloggers who are adapt at bringing an inside view to the outside - and what that means to anyone working inside a glass house and trying to guard a business reputation.

• Moderator: Matt McGowan
• Speakers: Andy Beal and Harry McCracken

Session 3: 4-5pm
Inspiring an Army of Bloggers
What does it take to inspire an army of corporate bloggers under the banner of one brand? And how are businesses reaching out to customers and enthusiasts as blogging brand ambassadors? Learn how industry pros coach their teams, embracing strategies that ensure that bloggers follow best practices, serve the brand's audience, and maintain the blogger's voice.

• Moderator: Mike Grehan
• Speakers: Karen Wickre, Lee Sherman and Rachael Luxemburg

Regular Rate: $1,045
Location: Moscone West
*Agenda is subject to change.

Registration/Coffee 8:30-9:20am

Opening Remarks: The Future of Display Advertising

• Speaker: Jay Sears

Analyzing the Analysts
Is Google's future success tied less to search and more to display—to the Google Content Network and the DoubleClick Exchange? Will Yahoo! be successful at making its Right Media exchange more "premium"? The leading Internet sector banking analysts will be on the hot seat to tell us what they see in their crystal balls.

• Moderator: David Moore and Zach Rodgers
• Speakers: Sandeep Aggarwal, Robert Coolbrith, Douglas Anmuth and Brian Pitz

The Answer Is...
The Answer Is, based on Jeopardy, is a game where digital experts compete to see who really is a digital rock star. The game was developed by Internet Advertising Institutes' CEO Steve Bookbinder and field tested in his live Digital Media Training course. Steve's background as Sales Trainer, Actor and Comic makes this challenging test fun.

• Hosted by: Steve Bookbinder

San Francisco Media Buyers Talk Turkey
What do the leading digital buyers in the city by the bay look for in an ad network or ad exchange? How important is transparency, control and simplicity when choosing a partner? Hear from the city's best.

• Moderator: Matthew Boyd
• Speakers: Kim Small, Pablito Padua, Lindsay Wong and Chris Unno

Lunch: 12:00-1:00pm

LucidMedia Session
Demand-side platforms are the future for major brand advertisers and agencies looking to improve display advertising performance. With data solutions, optimization solutions, access to all major inventory sources and universal frequency capping, it's no wonder more and more advertisers are turning to DSPs to manage their display planning and buying. We'll discuss the elements of a true DSP and provide information on how to evaluate different providers in the short, informative presentation.

AppNexus Session
There's quite a bit of hype surrounding real-time bidding -- but how real is it? The blogosphere and industry publications cover players in the space, but it's hard to cut through the clutter. Join Michael Rubenstein, President of AppNexus, as he shares actual statistics from AppNexus, and other industry leaders on real-time bidding volumes. Michael will also discuss how AppNexus is helping ad networks, demand-side platforms, trading desks, and other leading online advertising companies succeed in an increasingly real-time world.

AAAAs Talk to IAB About BT, RTB, DSP, QAG
The 4As Digital Committee represents the best in the business—Agency.com, Digitas, Kirshenbaum, MEC, MediaSmith, Moxie, Neo, OMD, Starcom. Envoys from the 4As Digital Committee discuss the relative importance of transparency, control and simplicity in how they partner with ad networks and exchanges.

• Moderator: David Jacobs
• Speakers: Eliot Kent-Uritam, Michael Brunick and Todd Curry

RTB, DSP, WTF: Is Everyone a Media Trader?
With the emergence of real time bidding and demand side platforms, the roles between buyer and seller are blurring. Ad agencies are employing demand side platforms to manage media in real time. Are DSPs just ad networks in disguise? What is the place of the DSP in the media value chain? Hear from an array of DSP executives.

• Moderator: Jay Sears
• Speakers: Mike Baker, Zach Coelius, Jeff Green, Philip Smolin and Michael Rubenstein

Mr. Chairman, Mr. Vice Chairman: A Fireside Chat between IAB Chairman David Moore and IAB Vice Chairman and president of CBS Interactive Neil Ashe on the Future of Networks and Exchanges
With an introduction by BURST CMO Chuck Moran, IAB Chairman and Chairman and CEO of 24/7 Real Media David Moore and IAB Vice Chairman and President of CBS Interactive Neil Ashe discuss the future of ad networks and exchanges. In a world of media fragmentation, what is the role of the network? The exchange? The branded single site? What is the impact of real time bidding and DSPs? Are we just confusing the advertiser with so many choices? Who comes out on top? Or is this just a shuffling of the deck chairs? Moore and Ashe hash it out in a fireside chat.

• Introduction: Chuck Moran
• Speakers: Neil Ashe and David Moore

The Future of Dynamic Display Advertising from Creation to ROI Measurement
Come learn how the future of dynamic display advertising will change how consumers view and respond to advertisers. In this session you'll view a real-time scenario from two distinct vantage points - from the digital marketer and the consumer. You'll learn:
- Trends in digital marketing and display advertising
- How future marketers will measure marketing campaigns across online and offline channels
- Cutting-edge ways to target relevant messages, promotions, and content
- How marketers of the future can easily create dynamic content and implement behavioral consumer segments

• Presented by: Brian Thaut and Mikel Chertudi

• Programmed by: SES Advisory Board International Subcommittee

Regular Rate: $495
Location: San Francisco Marriott
*Agenda is subject to change.

Session: 9-10:15am
A Blueprint for Global Marketing in a Digital World
What are the issues you need to consider when moving into a global market? Learn about opportunities in new markets and logistical and cultural issues. These two seasoned marketing practitioners will share insights on developing and deploying a global digital marketing program and measuring and monitoring performance.

• Keynote Speakers: Bill Hunt and Crispin Sheridan

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Deep Dive: Looking at Mobile, Search, and Social
Each of these sessions will examine the latest global developments in each of these channels and what they mean to international marketers, including a discussion of best practices for localization in search and social media, emerging technologies that affect each of the three channels, and other opportunities.

As search marketing becomes more complex, marketers targeting multiple markets or countries must consider more and more issues. This session examines key points to both paid search advertising and search optimization efforts in multiple countries, including how to successfully develop, optimize, and manage global campaigns - without losing control or your mind.

• Moderator: Anne Kennedy
• Speakers: Michael Bonfils, Maura Ginty and Preston Carey

Is it really a small world after all? Learn what factors to consider when building a social media marketing program that reaches into a global market. This session will provide an overview of international social networks and their audiences and how businesses are approaching social channels in emerging and established markets. What regional differences should marketers be aware of to avoid committing any social faux pas.

• Moderator: Motoko Hunt
• Speakers: Maura Ginty and Benu Aggarwal

Global marketing experts will drill down to discuss country-specific trends and best practices for marketing in these countries and regions. Discussions will explore the most relevant marketing channels and their evolution in each region, from search, mobile, display advertising, and social media.

• Moderator: Adaline Lau
• Speakers: Motoko Hunt, David Boronat, Zhaohui Tang and Siddharth Jhunjhunwala

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Session: 4:15-5pm
Keynote: "An Audience With... Avinash Kaushik."
Avinash Kaushik takes to the stage for an open Q&A forum. Driven by audience questions, Avinash will share his global experience in analyzing data on an international level and discuss all aspects cultural, technical and beyond. Having spent the day learning about developing and executing international marketing campaigns, now let's get down to the nitty-gritty of finding out how to measure success. It's completely open and all of the experts featured during the day will also be available in the audience to chime in.

Facts, fun and maybe even the odd cocktail thrown in too!

• Keynote: Avinash Kaushik