Social Media Connections Between Consumers and Brands That Inspire Sales
Lee Odden, Dec 5, 2011
Social media can help businesses serve customer needs across the lifecycle, not just at the top of the sales funnel.
Marketing exec Carolyn Everson: "We're hiring."
Stat shows how many users comment negatively to a brand post.
Yield optimization buy will eventually bring more display inventory to the DoubleClick Ad Exchange.
Foursquare and Facebook Places anchor New York-area promotion.
Progressive groups hope to harness support for the consumer advocate and candidate by featuring her in their Facebook ads.
Do CEOs know exactly why their company isn't converting better?
The main reasons clients give for switching from their current PPC service provider.
ESPN.com projects its commitment to quality across mobile sites, apps, and notifications.
You need to always remember that no data point is ever more important than your business goal.
Behind the web player's decision to block DSPs and others from buying its remnant ads on Right Media.
Automated ad buying system has been in the works for 14 months.
Retailers appear to be clobbering JCPenney and Kohl's for social engagement.
Takes reins at publishing house in January.
For Adobe, it's another step on the way to becoming end-to-end marketing dashboard, a la Google.
Airline runs Gilt City deal designed to cut through online clutter.
Zuckerberg admits mistakes as Facebook creates two new privacy roles.
How usable is your site? Three steps to make your website more user-centric.
Before Citibank India set up a new ATM, it asked people on Facebook to vote for a location.
Lessons in driving buzz around branded videos.
Produced videos from the Buddy Roemer 2012 campaign.
A group supporting newly-elected San Francisco Mayor used online ads to be sure voters saw viral hit.
Mobile contributed to a big year-over-year increase in consumer spending activity.
Mazda, Ford, Levi's, and others reveal case studies.
Four ways to make sure your consumers can connect with you on their smartphones.
Big box retailer will target music listeners by genre.
Social stats show one retailer is clearly besting another in the days before Black Friday.
Living ads are priced at $200,000 to $500,000 for packages that run through Q1 2012.
Social media propels brand goodwill efforts.
