August 19: eec: Email Marketer's Toolkit For Success

Email marketing is an ever-evolving communication channel that relies heavily on best practices, expert insights and testing. Come spend the day with two leading industry experts to have all your questions answered. When this workshop concludes, you will walk away with applicable tactics you can apply to your programs tomorrow and in the future.

You will learn:

• New trends and considerations for email marketers today
• How others are achieving success with their programs
• When to test and how to accomplish it effectively
• What metrics and measurements mean to your program
• How to strategically drive your email programs forward

This will be a collaborative session, so come prepared with examples of your email (or better yet - send them to us in advance) and plenty of questions. It's your chance to get all of your questions answered. It's the "must attend" email workshop of the year!

• Speakers:
  Nicholas Einstein, VP of Deliverability & Strategic Services, Datran Media
  Kara Trivunovic, Sr Director, Strategic Services, StrongMail